Mitt Romney is a bad self-promoter. The reasons why are also reasons he’ll be a fine president.
How bad a self-promoter is Mitt Romney? Pretty bad, when you think about it. Romney has lived in the public eye to varying degrees his entire life. He’s run numerous campaigns, served in public office, and is completing his second run for the presidency. Still, there is much of his life still hidden from the public — so much that reveals incredible decency and character. Publicizing that information could not only confer tremendous political advantages on Romney, but would destroy the cartoonish image of him his opponents have cultivated. Yet Romney instinctively keeps that information private, refusing to glorify his personal heroics for political gain.
Yes, Romney’s earnest character and modest personality make him a terrible self-promoter; but while that character makes him a weaker candidate than he might be, it will also make him a stronger president.